1st Farm2Fork Traceability Conference

On March 5th, the 1st “Farm2Fork Traceability” Conference took place. The small auditorium of the Caldas da Rainha Cultural and Congress Center was full to capacity for PPS14’s first public event. The aim of this event was to disseminate the project and present the innovative digitalization and Blockchain traceability solutions that are being developed to modernize the agri-food sector, where the topics of transparency and consumer confidence were discussed.

BITCLIQ presented the “Morangos 4.0” case study in close collaboration with the project partners and applied to Frutas Classe, an organization of strawberry producers that supplies national and international retail channels.

In addition to Blockchain digital traceability applied to the strawberry life cycle (production, packaging, packing and shipping), a first version of the product’s digital technical data sheet, accessible via the label, was also presented, as well as the “Génio da Embalagem®”, a new virtual assistant based on artificial intelligence, which can answer any question the consumer may have about the batch of product in question.

Images: Embalagem do Futuro and CMCR