Packaging for the Future participates in the National Agriculture Fair

Cricket– a partner of Agenda Embalagem do Futuro – had a highly visible stand at the National Agriculture Fair. Highlights of the event included the first public presentation of AddIt protein concentrate, whose packaging and branding were developed as part of PPS14. It was also possible to present the farm-to-fork functionality, with visitors being able to access the specific production history of the batch on display by scanning the QR code on the packaging. This feature was highly valued by the visitors who tested it, as it transmits trust and credibility to the product and its process. Innovative and more digital packaging for an innovative product, at the service of human health and the planet.